AI images used for illustrative purposes. All news and stories are factual.

Standards

M360 Newsroom Editorial Policy

These are the rules our desk works to. They apply to every story we publish, whether it was drafted by an editor, assembled by our AI-assisted pipeline, or both.

1. Our mission

M360 Newsroom exists to give readers in Kenya and the wider region fast, accurate and useful journalism — and to explain why a story matters, not just that it happened. We aim for a working balance of local and international coverage, weighted toward stories with direct consequences for our readers.

2. Sourcing and verification

  • Every story must be traceable to at least one named, credible source. Significant claims require corroboration from independent sources before publication.
  • Preferred sources are established newspapers and broadcasters, official government and state-agency communications, court and parliamentary records, company filings, and named, on-the-record interviews.
  • Social media posts are treated as tips, never as proof. A viral post is a reason to check something, not a reason to publish it.
  • Uncorroborated, disputed or unverifiable claims are held. If a claim is newsworthy but unproven, we say plainly who is making it and what remains unverified.
  • Figures, dates, names and titles are checked against source documents. Foreign-currency amounts are presented with a Kenya shilling equivalent for context.

3. Use of artificial intelligence

M360 Newsroom is openly AI-assisted. Automated systems help us monitor sources, research, draft, structure and summarise stories, and prepare social and visual packaging.

  • AI never invents sources, quotes, statistics, people or events. Anything a story asserts must exist in a cited source.
  • AI output is checked against the verification rules in section 2 before publication; stories that fail scoring are held or rewritten.
  • Sensitive, legally risky or high-impact stories receive human editorial review before going live.
  • Human editors own the standards, the exceptions and the accountability. "The system produced it" is never an excuse for an error.
  • AI-generated or AI-edited imagery and video are labelled where their nature is not obvious.

4. Attribution and linking

When reporting originates elsewhere, we credit the originating publisher by name in the copy and link to the original article. We summarise and add context; we do not reproduce another newsroom's work wholesale. Our Daily News Roundup is explicitly a guide to other publishers' best reporting, with attribution and links preserved throughout.

5. Accuracy and corrections

  • We correct errors promptly and visibly. Substantive corrections are noted on the article itself with the date and what changed.
  • Minor typographical fixes that do not alter meaning may be made silently.
  • Developing stories are updated in place and timestamped; we do not quietly rewrite the record.
  • Articles are not deleted to hide mistakes. Where a story must be withdrawn, we publish an explanation in its place.
  • To report an error, email the desk with the article link and the specific correction sought.

6. Fairness and right of reply

Anyone facing a significant allegation in our coverage is entitled to respond, and we reflect their response in the story. Where a response is not available before publication, we say that we sought comment and will update the article when a reply is received. Opinion and analysis are labelled as such and kept distinct from news reporting.

7. Harm, safety and sensitive stories

  • We avoid gratuitous detail or imagery in coverage of violence, disaster, suicide and abuse, and include support information where relevant.
  • Minors, victims of sexual violence and vulnerable sources are not identified without a compelling public-interest reason.
  • We do not amplify unverified claims during breaking events; where a story is high-risk and the facts are not settled, we publish verified context and analysis rather than speculation.
  • We do not publish material that incites hatred or violence against any community.

8. Independence, commercial content and conflicts

Editorial decisions are made independently of advertisers, partners and the commercial interests of M360 AI Studios and the Mwenendo ecosystem. Sponsored, promotional or partner content is clearly labelled and is never presented as news. Anyone contributing to a story must declare a conflict of interest; where one exists, they step away from that coverage.

9. Privacy, images and data

We publish personal information only where there is a genuine public interest. Images and video are used with the rights holder's permission or under fair use with credit, and are not manipulated in ways that mislead. Reader analytics are aggregated and used to improve coverage decisions; we do not sell reader data.

10. Complaints

If you believe we have fallen short of this policy, contact the desk with the article link and details. We aim to acknowledge complaints within two working days and to resolve them within ten. Complaints that result in a correction are actioned on the article itself.

mwenendoafrica@gmail.com

More about who we are: About M360 Newsroom.